Integrated reporting stimulates strategic communication of corporate social responsibility?: a marketing perspective analysis based on Maignan, Ferrell and Ferrell’s stakeholder model of corporate social responsibility in marketing

partilhar
Author Batista, Nuno
Keywords Relato integrado, relato corporativo, comunicación estratégica, responsabilidad social, marketing, comunicação estratégica, responsabilidade social, Integrated reporting, corporate reporting, strategic communication, corporate social responsibility
Journal Media & Jornalismo: uma revista do Centro de Investigação Media e Jornalismo
Publisher Imprensa da Universidade de Coimbra
Year of Publ. 2018
ISSN 1645‑5681
DOI https://doi.org/10.14195/2183-5462_33_3
Language English
Type of Access

Full

Citation
Nº Leituras:
156