The Roman conquest of Iberia and the subsequent period reveal, in an exemplary way, the
dichotomy between continuity and change. In the context of Lusitania the changes occurring
in the rural sanctuaries assume a particular significance. The most remarkable records on the
subject in the Ebora Liberalitas Iulia territory will be examined: the temple of Santana do Campo
(Arraiolos) and its god Carneus Calanticensis, as well as the example of Endovellicus and the
famous area of his shrine, at S. Miguel da Mota (Terena, Alandroal). They are undoubtedly two
examples that illustrate the complexity of the Romanization process. This paper aims to clarify
some aspects of this process concerning those particular deities and their worship.